16 Best Tulum Instagram Spots for Epic Photos
The Mexican beach resort of Tulum is a paradise for content creators, bloggers, and Instagrammers. Tulum Instagram spots include ethereal cenotes, cute cafes, quirky hotel entrances, and ancient Mayan ruins that each beg for a photoshoot.
The thing about shooting in Tulum is that you have to plan it out in advance and make a schedule. Popularity for this happening beach town is rampant and as a year-round destination, it still gets busy even during the rainy season.
Read on for my guide to the best Instagram spots in Tulum and let me explain exactly why you need to plot your photo walk ahead of time. Especially as my guide contains a selection of offbeat places that you could so easily miss if you didn’t know about them before you travel.
*Disclosure: This post contains a few affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through my link.*
16 Best Tulum Instagram Spots for Epic Photos
1. Escultura “Ven a la Luz”
Standing at a height of 10 meters (33 feet) and constructed out of wood, rope, steel, and vegetation, David Popper’s Escultura “Ven a la Luz” was conceived to represent the unity of people and nature.
Translating to “come into the light” the female figure originally welcomed beachgoers to the Ahau Tulum Beach Resort by opening her heart – a luscious archway stuffed with greenery – for guests to walk through.
Only recently, the statue was relocated to a new setting within the Ahau Tulum Sculpture Park, not so far from the original location. Now you can experience one of the most Instagrammable places in Tulum alongside further sculptures from Popper and other artists for a token fee.
Location on Google Maps: Escultura “Ven a la Luz”
2. Matcha Mama
As well as being one of the cutest Tulum photo spots, Matcha Mama is also one of the best cafes on the beach strip and is the perfect place to start your adventure around the strip. Specializing in zingy matcha drinks, punchy kombucha, and nutritious smoothie bowls, it’s one of the best picks for grabbing a healthy breakfast!
The shack rose to fame on Instagram due to the swings and painted surfboard that rests outside the shack, bordered by tropical foliage, and this is the best spot to grab your photos. As there are two swings available, it’s particularly fun for couples or groups of friends to get some group shots.
When you’re visiting this cute cafe, please be aware that this is an actual working cafe, and even if you don’t want to grab a full breakfast, at least order a coffee or a bottle of water.
I’ve seen so many people coming here for a photo shoot, occupying the swings for a good 10-15 minutes, and then leaving without ordering anything. I find this really sad and extremely rude, so please don’t be like them!
Also, try to go as early in the day as possible. In order to beat the crowds, you can arrive 10-15 minutes prior to the cafe opening to shoot your pictures.
Location on Google Maps: Matcha Mama
3. “Follow That Dream” Sign
If you’ve seen a couple of Tulum photos on Instagram, I’m pretty sure that you’ll be already familiar with this one! The turquoise “Follow That Dream Sign” is located outside the clothing and gift boutique, Lolita Lolita Tulum.
Above it hangs the canopy of palm trees that flank the strip, so it makes this one of the ultra-tropical Tulum photo spots! It’s a seriously simple addition to the Tulum Instagram scene but the photo potential is huge. If you want to take your Instagram game a step further, you can even rent some cute turquoise bikes from a nearby store to match the iconic sign!
Go as early in the day as possible. Otherwise, you might need to stand in line for a while to get your photos!
Location on Google Maps: Follow That Dream Sign at Lolita Lolita Tulum
4. “Here Is The Dream” Sign
The “Here Is The Dream” sign is a nice follow-up photo opportunity once you’ve visited the “Follow That Dream Sign”.
It’s installed outside of Santo Mercado Tulum which is another great spot to grab something to eat or drink and get a real flavor for Mexican culinary culture while sampling mezcal and tequila.
Besides the sign, the roof of the restaurant and grocery store is decorated with a marvelous wooden sculpture of a woman who rises above the street and offers an alternative photo opportunity.
Honestly, I had never seen this Tulum spot on Instagram before and I seriously don’t know why as it’s really picturesque!
Location on Google Maps: Santo Mercado
5. Vagalume Tulum Beach Club Entrance
The entrance to Vagalume Tulum Beach Club is another grand affair that qualifies as one of the top Tulum Instagram spots with its levitating hand which floats whimsically above the path.
If you’re not so limited on budget, you might also want to duck into the club for a couple of hours. The beachfront complex is dotted with cabanas and a swimming pool that is crossable by a bridge held up by a giant sculpture of a pair of hands, continuing the theme.
Visiting the entrance is free, but if you want to spend some time at the beach club, you have to rent a bed and adhere to a minimum spend (which is quite expensive, to be honest).
Location on Google Maps: Vagalume Tulum
6. Selina Tulum Entrance
A somewhat more budget-friendly beach club option, Selina Tulum is a beachfront hotel resort with dorm rooms, private guest houses, and workation packages as well as a beach club that is open to the wider public.
Marked by its huge wooden archway, the entrance to the hotel is easily one of the best Instagram spots in Tulum. Resembling the shape of the sun and its rays, the entrance forms a tunnel that takes you through to the hotel property and provides a fabulous backdrop.
If you visit early in the day, you might be able to catch some sun rays as well which will make your photo even more magical! Visiting the entrance is free.
Location on Google Maps: Selina Tulum
7. Conestesia Beach Club Entrance
The entrance to the Conestesia Beach Club is fronted by the head of a huge, pink bunny fashioned from straw that peeks out from the exotic foliage. You will literally walk into the open mouth of the rabbit if you want to hit up the beach club.
If not, you can snap a few photos in front of the structure – complete with a button nose and two great big teeth – before continuing on your way.
If you decide to take a tumble down the rabbit hole then you will find an extremely Instagrammable scene ahead of you with lots of bunny-themed ornamentation sprinkled around the beach club venue and an awesome array of food and drinks.
Location on Google Maps: Conestesia Beach Club
8. Roc Luxe Tulum Entrance
The Roc Luxe Tulum is another hotel on the strip that tempts tourists with its prime setting on the beach. Its entrance is marked by a gigantic white dome with holes carved all over it that invite bursts of sunlight to drip into the space.
Palm trees rise from the sand and stretch towards the top of the monument, which makes it a lot of fun to shoot with and experiment with different angles based on what the weather conditions are doing.
Location on Google Maps: Roc Luxe Tulum
9. Blue Wings at Plaza Kapen Ha
Located in a recently generated spot on the strip among a hotel, several boutiques, bars, and restaurants, an elegant sculpture of two soaring blue wings leap out from the jungle.
In front of them, you’ll find a small wooden platform so that you can perfectly align yourself with them for a flawless photograph.
As Plaza Kapen Ha is a newcomer to the Tulum scene, the Blue Wings are not so well-known yet. Still, you should be prepared for a crowd as they’re utterly striking, and in a short space of time, I’m sure they’ll become one of the busiest Tulum photo spots.
Also, check out the mushroom and bench sculpture which is in the same neck of the woods.
Location on Google Maps: Plaza Kapen Ha
10. “Love Sign” at Hotel BT Live Tulum
Another eye-catching hotel entrance that you’ll want to add to your checklist is the “Love” sign outside Hotel BT Live Tulum. Buried among the trees, the resort comprises beach bungalows and hippy vibes.
The sculpture features artistic representations of local wildlife and is bursting with joy and color. This is another of the less famous Tulum Instagram spots that make it all the more special and an addition to your feed.
Location on Google Maps: Love Sign at BT Live Tulum
11. Beach Club Sign at Villa Alquimia
One of the more obscure additions to make my list, the beach club sign at Villa Alquimia is one of the simplest icons. It’s a really simple sign that invites beachgoers to indulge in the three “rules” of the beach. Those being, “relax, unwind, and enjoy”.
The sign is paired with an equally aesthetic sign directing you toward the infinity pool, bikes, and beyond. The fact that the resort is pet-friendly gives it even more kudos!
Maybe in part because it’s more off the beaten track but this is surely one of the best Instagram spots in Tulum for a no-frills photo moment.
Location on Google Maps: Villa Alquimia
12. Blue Tulum Sign at Cerveceria Tulum
This huge sign spells out “Tulum” in every shade of blue you could possibly imagine! It is suspended over a small water feature and you can climb up onto the installation and pose in either of the “u” letters for your photos.
For your comfort (and added aesthetic value), there is a swing in each character to make your photo all the better. The Tulum sign is connected to Cerveceria Tulum, a hip place to enjoy a locally brewed beer alongside a high-end meal.
It’s one of the best Tulum Instagram spots for traveling couples as you can each take a spot in one of the “u”s. Go early in the morning to avoid having to queue or to coincide with the opening hours of Cerveceria Tulum.
Location on Google Maps: Cerveceria Tulum
13. Tulum Ruins
Of course, my guide to the most Instagrammable places in Tulum has to include the local archaeological site, which is a must-visit anyway to learn about the regional heritage.
The Tulum Ruins (also known as the Tulum Archaeological Zone) comprise a walled city that was inhabited from around 564 AD and now stands in ruin. The ancient city served as a religious and ceremonial center for the Mayans.
Located on a bluff that looks out across the Caribbean Sea, the site provides a stream of sensational photo opportunities making use of both the ruins and the glittering backdrop.
Visiting the Tulum Ruins is definitely one of the best things to do in Tulum, and not just photography or history lovers!
Drive time from the Tulum Beach Strip is around 15-20 minutes and from Tulum town, it’s 15 minutes. Again, public transport is not an option but you could book a tour to see the Tulum Ruins if you want to learn more about the old city before embarking on your photo session.
Go early in the morning before the sun gets overwhelmingly hot!
Location on Google Maps: Tulum Archaeological Zone
14. Gran Cenote
One of the best cenotes in the Yucatan Peninsula, the complex at Gran Cenote features two swimming sinkholes that are linked by caves.
It is possible to swim here and it’s actually one of the most incredible snorkeling spots in the area due to the turtles and fish that dwell in the crystal-clear water!
There are so many options for photography here and I recommend taking a GoPro or similar if you have one so that you can capture some colorful underwater shots.
Just remember, do not touch the turtles or corals in order to conserve the natural habitat of one of the most incredible Tulum photo spots.
Location on Google Maps: Gran Cenote
15. Cenote Calavera
Shaped kind of like a human skull, Cenote Calavera is one of the spookiest Tulum Instagram spots. It’s slightly more off the radar than the other cenotes in the area which means you can escape the crowds and explore the swimming hole in your own time.
However, since this is one of the smallest cenotes in the area, even having a few other people hanging in the cenote makes it super hard to photograph it.
So if you’re looking to shoot some images without anyone else in the background, try to arrive early! A rope is available which is a) awesome for photography, and b) makes the swimming experience all the more exciting.
There are also some smaller holes where you can jump through – just be careful when you do so, as the holes are pretty narrow.
Location on Google Maps: Cenote Calavera
16. Cenote Zacil-Ha
The final listing on my guide is your third cenote, Cenote Zacil-Ha. This is an open cenote in the middle of the Yucatan jungle, fully kitted out with diving boards and a zipline.
The water depth is relatively shallow in comparison with the other cenotes in Mexico and there are two additional swimming pools on the premises if you want to prolong your time here.
With all the amenities, Cenote Zacil-Ha is one of the best Instagram spots in Tulum for families looking for some sweet family photos as well as professional content creators.
Location on Google Maps: Cenote Zacil-Ha
Map of the Best Instagram Spots in Tulum
I created a custom map for you that contains all the best Tulum Instagram spots with their exact location.
How to use this map: This map is fully interactive, so you can move around, zoom in/zoom out, and click on the icons. If you want to see a larger map, click on the bracket in the upper right corner. To see more details and the different layers, click on the tab in the upper left corner. If you want to save it for later, click on the star icon next to the name of the map. Then simply open Google Maps either on your desktop or phone, go to ‘Saved’/’Maps’, and open the map whenever you need it.
Tips for Visiting the Most Instagrammable Places in Tulum
Where to Stay in Tulum
When it comes to choosing where to stay in Tulum, you basically have two options: Downtown Tulum and Tulum Beach. However, within these two districts, there are sub-sections to take into consideration when selecting the best part of Tulum to stay.
Downtown Tulum is set back from the coastline with the national park sandwiched in between. You can find dozens of restaurants, shops, and other amenities in the town and it is not an overwhelming size.
The most beautiful setting is the Tulum Beach Strip, which is an extension of the Tulum Hotel Zone. Located around 5 kilometers (3.1 miles) from the town, this strip runs southwards from the Tulum National Park and Archaeological Park with all properties boasting seafront access.
I recommend choosing accommodation in this area because most of the Tulum Instagram spots are located here.
For a quick solution, check out my top picks below for different budgets.
- Luxury: The Beach Tulum
- Mid-range: Gramercy Tulum
- Budget: Zamas Hotel
